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    <loc>https://www.lrpferry.com/digital-marketing</loc>
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      <image:title>Digital Marketing - — Digital Marketing</image:title>
      <image:caption>Responsibilities &amp; Skills: Social media management, copywriting, email marketing, editorial schedule, time and project management, monthly report, Adobe Creative Suite, Microsoft Office, teamwork, curation.</image:caption>
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      <image:title>Digital Marketing - Branding, Social Media — Nyangá</image:title>
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    <loc>https://www.lrpferry.com/digital-marketing/marcelagency</loc>
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    <lastmod>2021-09-16</lastmod>
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      <image:title>Digital Marketing - Social Media — Marcel</image:title>
      <image:caption>I defined and followed a digital brand consistency.</image:caption>
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      <image:title>Digital Marketing - Social Media — Marcel</image:title>
      <image:caption>I created monthly effective social media reports to outline and analyze concrete social media metrics.</image:caption>
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      <image:title>Digital Marketing - Social Media — Marcel</image:title>
      <image:caption>For the 60 year anniversary of the brand, I had the pleasure to work in a team to share this event with the public. It was a 360° Campaign, with multiple digital activations for my department.</image:caption>
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      <image:title>Digital Marketing - Social Media — Marcel</image:title>
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      <image:title>Digital Marketing - Social Media — Marcel</image:title>
      <image:caption>Facebook metrics.</image:caption>
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      <image:title>Digital Marketing - Social Media — Marcel</image:title>
      <image:caption>I consistently delivered the key messages on social media. While the members of my team worked on the TV, event and digital part.</image:caption>
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      <image:title>Digital Marketing - Social Media — Marcel</image:title>
      <image:caption>Strong visual branding elements.</image:caption>
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      <image:title>Digital Marketing - Social Media — Marcel</image:title>
      <image:caption>I measured and reported a yearly engagement thanks to Social Bakers.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/6df4e99c-662d-40c9-b408-03c3de81c80d/Valentine+day+campaign5.png</image:loc>
      <image:title>Digital Marketing - Social Media — Marcel</image:title>
      <image:caption>I worked in collaboration with the Art Director to create visual elements that fit the branding.</image:caption>
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      <image:title>Digital Marketing - Social Media — Marcel</image:title>
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      <image:title>Digital Marketing - Social Media — Marcel</image:title>
      <image:caption>I reported the best practices of the month versus what didn't work.</image:caption>
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    <image:image>
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      <image:title>Digital Marketing - Social Media — Marcel</image:title>
      <image:caption>We switched the traditional logo for this one during the year.</image:caption>
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      <image:title>Digital Marketing - Social Media — Marcel</image:title>
      <image:caption>Different types of social media posts for Facebook.</image:caption>
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      <image:title>Digital Marketing - Social Media — Marcel</image:title>
      <image:caption>Twitter metrics.</image:caption>
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      <image:title>Digital Marketing - Social Media — Marcel</image:title>
      <image:caption>Throughout the year, two big contests have been organized. I managed the execution of this on the Facebook and Twitter of CDD.</image:caption>
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      <image:title>Digital Marketing - Social Media — Marcel</image:title>
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    <image:image>
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      <image:title>Digital Marketing - Social Media — Marcel</image:title>
      <image:caption>The Facebook page of the brand during the contest.</image:caption>
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      <image:title>Digital Marketing - Social Media — Marcel</image:title>
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      <image:title>Digital Marketing - Social Media — Marcel</image:title>
      <image:caption>I wrote copy linked to the anniversary contest for Facebook's posts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/03433026-4655-4663-80f4-93aef59acf40/Brand+Consistency+Digital6.png</image:loc>
      <image:title>Digital Marketing - Social Media — Marcel</image:title>
      <image:caption>Different types of social media posts for Twitter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/0e095640-9214-4249-b832-3cc9d8fb849c/Valentine+day+campaign6.png</image:loc>
      <image:title>Digital Marketing - Social Media — Marcel</image:title>
      <image:caption>I wrote copy linked to the anniversary contest for Twitter's posts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/a80a07c1-5d1a-403f-819d-06e7d41cba79/Brand+Consistency+Digital4.png</image:loc>
      <image:title>Digital Marketing - Social Media — Marcel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/e1d153e7-99c4-4b0e-8651-a844a2feeca9/Brand+Consistency+Digital7.png</image:loc>
      <image:title>Digital Marketing - Social Media — Marcel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/4a227fa7-fa2e-4edf-86b2-ba7ca4d8a0b1/Brand+Consistency+Digital11.png</image:loc>
      <image:title>Digital Marketing - Social Media — Marcel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/cac895cd-9c39-4a5a-8a67-b4095afe9318/Bilan.png</image:loc>
      <image:title>Digital Marketing - Social Media — Marcel</image:title>
      <image:caption>I have been able to measure the success of the campaign through many diverse datas. For example, we had +165k participants for the valentine's day contest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/95e72a59-4e3c-4799-b32b-52d8a2fed198/Brand+Consistency+Digital10.png</image:loc>
      <image:title>Digital Marketing - Social Media — Marcel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/bde70cab-4b47-41c6-af2e-44c45e7daaac/monthy+report6.png</image:loc>
      <image:title>Digital Marketing - Social Media — Marcel</image:title>
      <image:caption>I reported the best practices of the month versus what didn't work.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lrpferry.com/digital-marketing/press-relations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/41205a4a-ba3b-49b0-a438-665980226e26/Sud+Ouest+Bordeaux.png</image:loc>
      <image:title>Digital Marketing - Press Relations —</image:title>
      <image:caption>Online coverage on Sud Ouest, a daily French newspaper, the third largest regional daily in France in terms of circulation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/516843e9-a70f-464a-9f5d-b495f3979edd/Press2.png</image:loc>
      <image:title>Digital Marketing - Press Relations —</image:title>
      <image:caption>Fashion Journal</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/8134083b-098d-4520-9d03-d154196a5037/Sud+Ouest+print.jpeg</image:loc>
      <image:title>Digital Marketing - Press Relations —</image:title>
      <image:caption>I also had a print coverage of my story on Sud Ouest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/ddaff2ae-aca3-4cd0-bde4-2795b7a6fb24/France+bleu+-+Devenez+Montrealais+.png</image:loc>
      <image:title>Digital Marketing - Press Relations —</image:title>
      <image:caption>I have been interviewed on a Live show on France Bleu Gironde. It's a regional radio station in France, part of the national public broadcasting group Radio France.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/bf965069-0dd4-42af-b368-40dd9d811caf/Sud+ouest+Dordogne.png</image:loc>
      <image:title>Digital Marketing - Press Relations —</image:title>
      <image:caption>A second article on Sud Ouest, a daily French newspaper, the third largest regional daily in France in terms of circulation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/4d94bc24-4129-44fc-ab91-b53c97c40648/L%27express.png</image:loc>
      <image:title>Digital Marketing - Press Relations —</image:title>
      <image:caption>Online coverage on L'Express, a the leading French magazine in news and current event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/1da55c98-b3db-4faa-9fe3-703b38814085/Urbania.png</image:loc>
      <image:title>Digital Marketing - Press Relations —</image:title>
      <image:caption>Online coverage on Sud Ouest, a Canadian magazine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/09a2e111-74ae-4904-9ffa-f5c18630aff1/Press3.png</image:loc>
      <image:title>Digital Marketing - Press Relations —</image:title>
      <image:caption>Fashion Journal</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/661c9ef7-6437-4134-935b-ca51c89a8c75/IMG_2300.jpg</image:loc>
      <image:title>Digital Marketing - Press Relations —</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/ed9b89dd-53b7-4475-81d1-2cda0fd5b120/IMG_2301.jpg</image:loc>
      <image:title>Digital Marketing - Press Relations —</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/bba325d5-c092-46d3-8e10-aeef3d95cb92/Press1.png</image:loc>
      <image:title>Digital Marketing - Press Relations —</image:title>
      <image:caption>Centennial Beauty</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/31c29d08-f943-43b8-9484-771c03cf4af5/IMG_2302.jpg</image:loc>
      <image:title>Digital Marketing - Press Relations —</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/1631899868887-P3FNFM65B460IA0MSN9B/Capture+d%E2%80%99e%CC%81cran+2021-09-18+a%CC%80+02.54.30.png</image:loc>
      <image:title>Digital Marketing - Press Relations — - Faites-le ressortir</image:title>
      <image:caption>Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lrpferry.com/digital-marketing/writing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/1631789222821-OR5B92VP0VVBAA9SFGZW/Adore+Beauty</image:loc>
      <image:title>Digital Marketing - Writing — Adore Beauty</image:title>
      <image:caption>“Every 30 days or so, your skin naturally sheds dead skin cells. But sometimes, this natural process isn't quite enough, especially if you're looking to target skin concerns like congestion, uneven texture or hyperpigmentation. Using an exfoliating product will help to speed up this process.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/1631789349672-YYZUD2EY126LM156KJEU/Adore+Beauty</image:loc>
      <image:title>Digital Marketing - Writing — Adore Beauty</image:title>
      <image:caption>“Beauty and wellness services are meant to be about self-care, for taking a moment or an hour in which you don't have to think about anything else. But I can never really fully relax because even after I've done all the research, I always need to pay attention and supervise. Just in case. This is the hidden cost of beauty when you are a minority.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lrpferry.com/digital-marketing/kweezine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/f9bada8f-fa66-469c-a5cc-3743f00fafbe/brand+strategy1.png</image:loc>
      <image:title>Digital Marketing - Project Management — Kweezine</image:title>
      <image:caption>I participated in the creation of the brand strategy of Kweezine. This is a full document with brand identity, target, objective, mission and ambition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/f0647592-cbd0-4da4-9754-b1f9366c0249/PR+data+base1.png</image:loc>
      <image:title>Digital Marketing - Project Management — Kweezine</image:title>
      <image:caption>I created a PR database to send the press release once we launched.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/31450b5e-2007-4b4c-8230-705a7e5956c1/brand+strategy2.png</image:loc>
      <image:title>Digital Marketing - Project Management — Kweezine</image:title>
      <image:caption>I identified the different targets for the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/cbc5785a-639f-40cf-af3c-9a1e1922c0f1/PR+data+base3.png</image:loc>
      <image:title>Digital Marketing - Project Management — Kweezine</image:title>
      <image:caption>Pr database</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/67c0efdf-f3e9-45f5-af7b-a7336e7e3932/brand+strategy3.png</image:loc>
      <image:title>Digital Marketing - Project Management — Kweezine</image:title>
      <image:caption>We did a detailed portrait of all our targets to understand them better and communicate with them efficiently profile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/7a305d5f-2798-4d3e-b090-bb336c6a309d/PR+data+base2.png</image:loc>
      <image:title>Digital Marketing - Project Management — Kweezine</image:title>
      <image:caption>Pr database</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/4db55cd4-2e79-49bf-9d5e-a7452a719ea9/brand+strategy4.png</image:loc>
      <image:title>Digital Marketing - Project Management — Kweezine</image:title>
      <image:caption>I defined the mission and ambition of the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/8a228d80-4ca8-44ba-863a-d88e031b1856/market+research3.png</image:loc>
      <image:title>Digital Marketing - Project Management — Kweezine</image:title>
      <image:caption>Kweezine was a start-up, I participated in most of the marketing brainstorming. I did a lot of market research to find the right positioning for the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/9db1826c-52de-4c89-abdc-cb031c319846/brand+strategy5.png</image:loc>
      <image:title>Digital Marketing - Project Management — Kweezine</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/f0b727fd-cdf7-4b79-817a-7ad70bcdb8c0/market+research1.png</image:loc>
      <image:title>Digital Marketing - Project Management — Kweezine</image:title>
      <image:caption>Market research: the competitors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/e441ffa0-f7da-4e2e-a30a-6d25ddfd45e6/brand+strategy6.png</image:loc>
      <image:title>Digital Marketing - Project Management — Kweezine</image:title>
      <image:caption>I defined the brand personality</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/2eb23f1c-ccdd-4e40-87a8-e5ffef78b948/market+research2.png</image:loc>
      <image:title>Digital Marketing - Project Management — Kweezine</image:title>
      <image:caption>Market research: the competitors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/69effa74-c21c-4b5b-953b-c1064bcbc5c6/brand+strategy7.png</image:loc>
      <image:title>Digital Marketing - Project Management — Kweezine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/7f7b70b2-c318-487d-a500-d75e60d3b3e6/brand+strategy8.png</image:loc>
      <image:title>Digital Marketing - Project Management — Kweezine</image:title>
      <image:caption>I defined a visual identity for the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/e05a5f75-0f90-4991-8e73-759f964e5a11/blog.png</image:loc>
      <image:title>Digital Marketing - Project Management — Kweezine</image:title>
      <image:caption>I was in charge of kweezine's blog. Here are the original website sections and their subcategories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/abb75183-29b8-43ea-93ed-7441355a5555/blog2.png</image:loc>
      <image:title>Digital Marketing - Project Management — Kweezine</image:title>
      <image:caption>Here is the current website section.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/1edfa6b7-2a53-42af-8794-5283cff28c3b/blog3.png</image:loc>
      <image:title>Digital Marketing - Project Management — Kweezine</image:title>
      <image:caption>I also selected and wrote articles for the blog</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/a64a14c9-f5b8-46db-bb56-b915c0b0b978/Capture+d%E2%80%99e%CC%81cran+2021-09-16+a%CC%80+17.06.38.png</image:loc>
      <image:title>Digital Marketing - Project Management — Kweezine</image:title>
      <image:caption>I also conducted interviews. Click on the photo to have an example of my work: an interview and a video I directed and recorded.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lrpferry.com/digital-marketing/influencer-partnership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/c1fb8785-3989-4490-b20e-4381da691106/PR1.png</image:loc>
      <image:title>Digital Marketing - Influencer &amp; Partnerships —</image:title>
      <image:caption>This is my strategy proposition I recommended to Frank Body for a hypothetical beauty products line launch in Australia and UK.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/a81ec338-b84a-40ef-8291-abdcfcba1bc4/PR2.png</image:loc>
      <image:title>Digital Marketing - Influencer &amp; Partnerships —</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/4a4926c9-d47e-4c6d-95ea-80f7631af246/PR3.png</image:loc>
      <image:title>Digital Marketing - Influencer &amp; Partnerships —</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/a9312773-2572-4c49-8a3f-f29b1d136d19/PR4.png</image:loc>
      <image:title>Digital Marketing - Influencer &amp; Partnerships —</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/1220e383-de38-49e9-8179-794c319cced7/PR5.png</image:loc>
      <image:title>Digital Marketing - Influencer &amp; Partnerships —</image:title>
      <image:caption>During my talent selection, I make sure to have a diverse profile for the target client to be able to identify itself while making sure the talent also fit the brand values perfectly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/3c606ee1-0cd3-4b8d-a2a3-f96ec1a6414b/PR6.png</image:loc>
      <image:title>Digital Marketing - Influencer &amp; Partnerships —</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/1aaeac7b-d4b8-4199-83f1-5bb87a9d5866/PR7.png</image:loc>
      <image:title>Digital Marketing - Influencer &amp; Partnerships —</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/bfd74df1-96ba-443b-8406-4f83df8f9c4c/PR8.png</image:loc>
      <image:title>Digital Marketing - Influencer &amp; Partnerships —</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/9efb054b-3539-40d5-ab9e-62657ddd0dd3/PR9.png</image:loc>
      <image:title>Digital Marketing - Influencer &amp; Partnerships —</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/b3b0fe12-ca55-40eb-92d7-ab0c5497bcdc/PR10.png</image:loc>
      <image:title>Digital Marketing - Influencer &amp; Partnerships —</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/cfb569ba-4c3b-46a4-869b-6cb353784291/PR12.png</image:loc>
      <image:title>Digital Marketing - Influencer &amp; Partnerships —</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/f88ba22c-99e4-4892-b1ea-e104442dee51/PR13.png</image:loc>
      <image:title>Digital Marketing - Influencer &amp; Partnerships —</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/5a8ff7b4-c4c0-4cfe-822e-ba5fee34d99f/PR14.png</image:loc>
      <image:title>Digital Marketing - Influencer &amp; Partnerships —</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/0a2ae4be-3627-47d2-b179-522d57aa3371/PR15.png</image:loc>
      <image:title>Digital Marketing - Influencer &amp; Partnerships —</image:title>
      <image:caption>This is a 26 pages document so not everything is included.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/f8e7cb84-127a-455a-bc70-5ff1ca92b7d0/PR16.png</image:loc>
      <image:title>Digital Marketing - Influencer &amp; Partnerships —</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/a6a83f58-03fe-4fef-9bf6-11df4c331b63/PR17.png</image:loc>
      <image:title>Digital Marketing - Influencer &amp; Partnerships —</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/e24ad931-a998-4882-b324-ef60dc0603b3/PR18.png</image:loc>
      <image:title>Digital Marketing - Influencer &amp; Partnerships —</image:title>
    </image:image>
    <image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/94ee4d79-89e5-45d6-ab9b-05412593fdc3/1.JPG</image:loc>
      <image:title>Content - Jurlique</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/79cf481c-7912-4707-9a33-75f99cc2a728/+2+2.JPG</image:loc>
      <image:title>Content - Jurlique</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/dfe25760-0a13-4865-9c7c-3babb1d72a58/+Skin+after+applying+AWE.jpg</image:loc>
      <image:title>Content - Jurlique</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/c26f1a25-2db9-4305-84ee-a5b32dfb8269/+Lifestyle+flat+lays.jpg</image:loc>
      <image:title>Content - Jurlique</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/d536731b-93a3-4b50-a224-5993251fcb81/Jurlique.JPG</image:loc>
      <image:title>Content - Jurlique</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/11319122-bc4e-46a0-aa7d-7efef1af10a9/1+2.JPG</image:loc>
      <image:title>Content - Jurlique</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/3280f305-4a73-405e-9465-0cdddecda8ea/+3.JPG</image:loc>
      <image:title>Content - Jurlique</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lrpferry.com/content/meccabrands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/1631373152296-X67LAHPSWCURLVWMSECV/Laetitia+Pelch5.JPG</image:loc>
      <image:title>Content - Mecca Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/702cc290-07a1-4ed1-8cea-d29167fe274b/MECCA+4.JPG</image:loc>
      <image:title>Content - Mecca Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/1631372987427-FR78SR94SLVI7LN10CU7/Laetitia+Pelch9.JPG</image:loc>
      <image:title>Content - Mecca Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/fde64465-af3f-4630-a611-7bc0ae44c26b/Mecca+Glow+serum.jpg</image:loc>
      <image:title>Content - Mecca Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/1631373043912-67FCYVSGQN75FSBF98BZ/Laetitia+Pelch25.JPG</image:loc>
      <image:title>Content - Mecca Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/f101d23c-a08d-4647-9842-9c00423e61ff/Mecca+Maker1.jpg</image:loc>
      <image:title>Content - Mecca Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/73440bc0-0f39-4240-8076-7f9478e4f92e/Mecca+Maker3.JPG</image:loc>
      <image:title>Content - Mecca Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/513cccfb-6137-4a8d-902f-7124ee6b1cb7/MECCA+3.JPG</image:loc>
      <image:title>Content - Mecca Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/f8a40085-e9d9-44ca-a138-ed11ea625ca6/Mecca+Makeup+2.JPG</image:loc>
      <image:title>Content - Mecca Brands</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lrpferry.com/content/nikon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/1631365715679-ZLRWYODB551ILPL73XTX/Nikon+Curious+7.JPG</image:loc>
      <image:title>Content - Nikon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/1631368467133-XIZV9WH49FR9DM7F5L7J/185D434A-0B12-4DF3-8EFC-20D82CCDD7AC.JPG</image:loc>
      <image:title>Content - Nikon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/1631368527757-EW2R5G4XBSLN4ZW005CG/Story2.JPG</image:loc>
      <image:title>Content - Nikon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/1631368752341-J61S4EYAIWGYOZSX6PGO/Story3.JPG</image:loc>
      <image:title>Content - Nikon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/1631467007079-K6R6MEOG1W37VSMLH3VN/Behind+the+Scenes+Nikon</image:loc>
      <image:title>Content - Nikon - I produced this behind the scenes video as a part of my creative challenge with Nikon Australia.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lrpferry.com/gisou</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/63f3d133-7a02-4c54-ad27-90715cac13ee/Screenshot+2026-01-22+at+16.40.32.png</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/bc422f95-111f-43d5-bab2-4ce2f8fdc1c6/Screenshot+2026-01-22+at+16.40.54.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.lrpferry.com/gisou/creative-concept</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/168398b2-ec6f-4fb9-a426-660fb6991970/Screenshot+2023-01-06+at+00.16.38.png</image:loc>
      <image:title>Gisou - Creative concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/09a54f34-ce0a-40ba-8847-f1a2c0662b3a/Screenshot+2023-01-06+at+00.32.24.png</image:loc>
      <image:title>Gisou - Creative concept</image:title>
      <image:caption>Weekly shoot deck</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/6be45443-3323-443a-a640-8dba418a450d/Screenshot+2023-01-06+at+00.11.46.png</image:loc>
      <image:title>Gisou - Creative concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/2328d17e-76be-4d94-880e-8c0bd046d4ec/Screenshot+2023-01-06+at+00.32.47.png</image:loc>
      <image:title>Gisou - Creative concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/51ca9488-3ae5-48f3-8c4b-3c3f31924120/Screenshot+2023-01-06+at+00.11.26.png</image:loc>
      <image:title>Gisou - Creative concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/6371714f-2c20-4d45-ba20-02d74f9ab831/Screenshot+2023-01-06+at+00.41.53.png</image:loc>
      <image:title>Gisou - Creative concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/eab6bbe1-25ec-4242-8c2b-266e2fce3ef0/Screenshot+2023-01-06+at+00.12.01.png</image:loc>
      <image:title>Gisou - Creative concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/a80a2aee-8c0f-497b-87f0-cd03d8780d72/Screenshot+2023-01-06+at+00.33.22.png</image:loc>
      <image:title>Gisou - Creative concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/4e40f867-33d7-4cd8-a9f5-012296e3de89/Screenshot+2023-01-06+at+00.17.35.png</image:loc>
      <image:title>Gisou - Creative concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/a94c5818-f23a-4353-86f9-84fbb21c6d20/Screenshot+2023-01-06+at+00.42.34.png</image:loc>
      <image:title>Gisou - Creative concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/fa117afa-decc-416b-8261-52a6b8a84e0c/Screenshot+2023-01-06+at+00.12.24.png</image:loc>
      <image:title>Gisou - Creative concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/d7f70f05-7430-4d66-94a5-c907abd4eced/Screenshot+2023-01-06+at+00.12.54.png</image:loc>
      <image:title>Gisou - Creative concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/f82954b7-f95a-493d-b51b-87c4ee1f9a35/Screenshot+2023-01-06+at+00.14.36.png</image:loc>
      <image:title>Gisou - Creative concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/8fea43c0-c07d-40f3-9284-59271bafd742/Screenshot+2023-01-06+at+00.15.15.png</image:loc>
      <image:title>Gisou - Creative concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/57cb75fc-9e24-41ff-9fbf-161d870bc55c/Screenshot+2023-01-06+at+00.15.44.png</image:loc>
      <image:title>Gisou - Creative concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/7049f18d-9269-49e3-a69c-941fb34c9aac/Screenshot+2023-01-06+at+00.16.09.png</image:loc>
      <image:title>Gisou - Creative concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/9284f880-5bd9-4f6b-9326-31a4ade0d814/Screenshot+2023-01-06+at+00.18.04.png</image:loc>
      <image:title>Gisou - Creative concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/fd314af1-664b-4506-ac82-cb8b3931a596/IMG_0406.PNG</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/7737ec99-d10e-4cc1-8a0b-977cf21ff0ae/IMG_0411.PNG</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/a8248275-f49f-403e-af59-c3805560f81c/94d2942c-caf7-429b-862d-d9808e94ad77.JPG</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.lrpferry.com/gisou/content-creator-outreach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/1473af40-2236-4633-a954-a89d1b97e748/Screenshot+2023-01-05+at+22.10.59.png</image:loc>
      <image:title>Gisou - Content creator outreach</image:title>
      <image:caption>A few screens example of a briefing I created.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/a49218c8-fa1b-4e16-ace8-fef4436b3bfe/Screenshot+2023-01-05+at+22.14.44.png</image:loc>
      <image:title>Gisou - Content creator outreach</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/ef12e3d0-1eaa-4194-a890-3ed67ba282df/Screenshot+2023-01-05+at+22.15.00.png</image:loc>
      <image:title>Gisou - Content creator outreach</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/cf980f01-6bb4-4edb-bf18-da5e334e5e6c/Screenshot+2023-01-05+at+22.14.10.png</image:loc>
      <image:title>Gisou - Content creator outreach</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/ad17e94c-e487-4243-b5c3-83876a12e463/Screenshot+2023-01-05+at+22.11.15.png</image:loc>
      <image:title>Gisou - Content creator outreach</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/130e9df1-a267-45c1-a46a-b512981593d6/Screenshot+2023-01-05+at+22.11.35.png</image:loc>
      <image:title>Gisou - Content creator outreach</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/72003d46-8bfb-4e44-94df-dc43f5d00414/Screenshot+2023-01-05+at+22.12.49.png</image:loc>
      <image:title>Gisou - Content creator outreach</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/1a974973-c437-44dd-8c42-5b73327fe3c1/Screenshot+2023-01-05+at+22.13.56.png</image:loc>
      <image:title>Gisou - Content creator outreach</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/f4ff961f-7519-459f-bd36-a03f9086d8f4/Capture+d%E2%80%99e%CC%81cran+2023-01-13+a%CC%80+00.51.47.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/e3505447-7e95-47b5-bb37-e0d80d630e99/Capture+d%E2%80%99e%CC%81cran+2023-01-13+a%CC%80+01.09.39.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/e248ece7-44bf-40ab-8619-27b9e40021cb/Capture+d%E2%80%99e%CC%81cran+2023-01-13+a%CC%80+01.09.12.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/5698f40a-72e0-4c5d-b64b-0b9de5d47246/Capture+d%E2%80%99e%CC%81cran+2023-01-13+a%CC%80+01.10.31.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/a16f6f02-9921-41a3-974a-59c3ab65ef12/Capture+d%E2%80%99e%CC%81cran+2023-01-13+a%CC%80+01.09.57.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.lrpferry.com/content-campaigns</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-11</lastmod>
  </url>
  <url>
    <loc>https://www.lrpferry.com/content-campaigns/brandactivation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/ab0d8bc7-e318-4e23-9718-293bf5b32bb5/cloimh-1442.JPG</image:loc>
      <image:title>Content &amp; Campaigns - Collaborations &amp; Brand Activations</image:title>
      <image:caption>Cloimh intro</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/8d837892-fb01-4ec4-a404-8fac46d5e6b9/cloimh-5885.JPG</image:loc>
      <image:title>Content &amp; Campaigns - Collaborations &amp; Brand Activations</image:title>
      <image:caption>Cloimh PR event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/5a781d59-52ed-42f6-bdc2-1418109e4d75/cloimh-9854.JPG</image:loc>
      <image:title>Content &amp; Campaigns - Collaborations &amp; Brand Activations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/0f691c0c-2c91-40c9-93be-78f88249c5bd/marie-3533.jpg</image:loc>
      <image:title>Content &amp; Campaigns - Collaborations &amp; Brand Activations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/c2cd6ef2-417b-40bb-b1e5-236582be1c3c/marie-3677+2.jpg</image:loc>
      <image:title>Content &amp; Campaigns - Collaborations &amp; Brand Activations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613796f40d074a2b5894a168/cb341557-9c33-440a-84e5-e36e5df353bc/marie-5696.jpg</image:loc>
      <image:title>Content &amp; Campaigns - Collaborations &amp; Brand Activations</image:title>
    </image:image>
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