Fabienne Chapot
Leisure & Occasion — SS26

Location: Rio de Janeiro

Context
Leisure & Occasion SS26 was shot in Rio de Janeiro, capturing a sense of ease, warmth and movement. Alongside the main campaign, the focus was to create social-first content that translated the collection’s atmosphere into native digital formats.

My role
Social content creation for the campaign, working alongside the main photographer and filmmaker.

Focus & deliverables

• Developed the social content concepts aligned with the campaign mood

• Filmed and edited platform-first video assets

• Captured supporting photo content for social use

• Ensured the content felt natural, elevated and adaptable across channels`

The videos are not out yet.