About

Hi, I’m Laëtitia.

I’m a creative with an entrepreneurial mindset, working across social content, brand storytelling and visual direction. I’m based in Amsterdam, with roots in France, and shaped by years of living and working across different cultures.

My work sits at the intersection of aesthetics and execution. I’m drawn to intentional brands, thoughtful design and content that feels lived-in rather than overproduced. I care deeply about consistency, storytelling and about translating a brand’s world into social-first formats that feel natural, relevant and timeless.

I’ve worked across campaigns, social shoots, activations and brand moments, often in small teams where trust, intuition and decision-making on set matter. I’m detail-oriented, organized and hands-on, with a strong visual eye and a clear sense of direction.

Visual storytelling has always been part of my life, long before it became my job. Today, I’m grateful to work with brands that value intention and clarity.