About

Hi, I’m Laëtitia.

An externalised in-house content creator for fashion, beauty, and lifestyle brands, based in Amsterdam.

I came up working in-house at fashion and beauty brands, including Gisou and Fabienne Chapot, in small teams where you learn fast, make decisions on the spot, and understand that content isn't just about looking beautiful. It needs to perform.

That's still how I work. Close enough to think like your team. Independent enough to see what they can't.

I'm drawn to brands that care about how things look and how things feel. Brands that refuse to choose between aesthetic integrity and platform performance. I believe those two things aren't in conflict. Getting that balance right is what I'm here for.

Outside of work, I'm building Fussh, a media platform for women navigating money, career, and intentional living. It's where I write, think out loud, and stay sharp on what actually resonates with an audience. Everything I learn there feeds back into the work I do for brands.

I'm based in Amsterdam, shaped by France, and informed by years of living and working across different cultures. I notice details. I move fast. And I care deeply about the work.

If that sounds like the kind of person your brand needs in the room, I'd love to work together.