Fussh is a media platform I founded to help women navigate money, career, and intentional living.
I built the brand identity, content strategy, tone of voice, and growth engine from zero across Instagram, Threads and Substack.
Social Media Strategy & Brand Building
I build and scale social ecosystems that turn attention into community and community into measurable impact.
What I Lead & Own
As founder, I own the full social and editorial ecosystem, shaping the narrative while implementing scalable systems that turn attention into loyalty and conversion.
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I established the core themes that guide Fussh’s voice across platforms, ensuring every piece of content supports the brand mission while balancing discovery, authority, and relatability.
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I plan and manage a consistent publishing rhythm across Instagram, Substack, and emerging channels, aligning timely conversations with long-term growth goals.
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I adapt storytelling, format, and distribution to each platform’s behavior, optimizing for reach on social while deepening relationships through owned media.
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I build two-way conversations, turning readers into participants through prompts, replies, shared experiences, and repeatable community formats.
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I continuously test hooks, series, and content mechanics to identify what drives saves, shares, subscriptions, and long-term retention.
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I created Fussh’s editorial identity: smart, grounded, and empowering, ensuring consistency across visuals, copy, and reader experience.
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I design pathways that move the audience from free value into deeper offerings such as newsletters and digital products, building trust before conversion.
Performance & Growth
Scaled the account from
~300 to 4K+ followers in 3 months through organic, strategy-led content.
Since launch, Fussh has developed into a multi-platform brand with measurable organic growth and early monetisation.
Drove 230K+ organic monthly views by building formats designed for discovery, shareability, and sustained audience interest.
Scaled the newsletter from launch to
1.4K+ subscribers, driving organic growth, strong social-to-owned conversion, and validating demand through paid subscriptions.
Strategic Transferability
Building Fussh required the same strategic foundations I apply inside any organisation: defining a clear audience, creating repeatable content systems, aligning tone with community expectations, and designing pathways from attention to loyalty and revenue.
The strategy behind Fussh demonstrates my ability to translate brand positioning into scalable social infrastructure. From editorial architecture to growth and monetisation mechanics, I build frameworks that teams can operationalise, iterate on, and expand.
This experience enables me to step into existing brands and quickly create structure, momentum, and measurable impact.