At Fabienne Chapot,

I led the end-to-end creation of social content across Instagram, supporting monthly collections and brand campaigns. My role sat at the intersection of creative direction, execution, and brand consistency, ensuring content felt relevant and aligned with the brand's identity.

I translated campaign narratives and collections into social-first concepts, defined formats for feed and stories, and oversaw content production from ideation to publishing. This included organizing and directing shoots, developing content decks, and shaping how the brand showed up on social on a daily basis.

Alongside execution, I contributed to content strategy by identifying trends, refining formats, and building repeatable content systems that supported long-term growth and efficiency. I worked closely with marketing and PR teams to align content with launches, delivering culturally relevant formats that felt both on-brand and current.

Beyond creation, I managed community engagement and ensured consistency in tone of voice across captions, helping strengthen the relationship between the brand and its audience.