At Fabienne Chapot,

I lead the end-to-end creation of social content across Instagram, supporting monthly collections and brand campaigns. My role sits at the intersection of creative direction, execution, and brand consistency, ensuring content feels relevant and aligned with the brand’s identity.

I translate campaign narratives and collections into social-first concepts, define formats for feed and stories, and oversee content production from ideation to publishing. This includes organizing and directing shoots, developing content decks, and shaping how the brand shows up on social on a daily basis.

Alongside execution, I contribute to content strategy by identifying trends, refining formats, and building repeatable content systems that support long-term growth and efficiency. I work closely with marketing and PR teams to align content with launches, delivering culturally relevant formats that feel both on-brand and current.

Beyond creation, I manage community engagement and ensure consistency in tone of voice across captions, helping strengthen the relationship between the brand and its audience.