Context
A dedicated social shoot in Copenhagen, designed to create a complete library of digital content. Working with a single model throughout the day, the goal was to produce multiple social concepts while keeping the content cohesive and adaptable across platforms.

My role
Social Art Direction & Content Creation.

I led the creative direction on set, developing the social content concepts, selecting locations throughout the city, and overseeing filming and photography. The shoot was executed by a small team: producer, stylist and myself with full creative trust from my manager.

Focus & deliverables

• Development of 8 social video concepts

• Filming and editing of platform-first video assets

• Creation of a versatile photo library for social use

• Location scouting and creative decision-making throughout the day

• Ensuring consistency in mood, styling and storytelling across all assets
  Click on the photos to view video assets.