“You don't know how strong you are until
being strong is the only choice you have.”

Hi there! I have three surnames but everybody calls me Laëtitia. I’m a Creative mind with an entrepreneurial personality passionate about branding, beauty, life and so much more. I live in Amsterdam but I call so many places home, France is one of them.

I’m full of paradoxes —
I love spending time in a coffee shop but I don’t drink coffee. I love beautiful pieces of clothing but since I lived between two continents made me a minimalist. (Melbourne was my home for the past 5 years). I can’t go on holiday without finding the best things to do/see/eat in every location (Fomo, is that you?). But after a job rejection, I was spontaneous enough to book a one-way ticket and settle down alone, 15 000km away from my family to improve my weakness. With a lot of determination, resilience, and willingness to learn, 5 years later, I was fully bilingual, semi-resident, and worked with the biggest beauty brands in the industry. This journey has highlighted my adaptability and organizational skills.

I own 6 cameras, broke 3 lenses, and the last time I checked my phone, I had 12 200 photos in my camera roll. I can show you pictures I took 8 years ago, I saved them in one of my 3 external hard drives. All this to say visual storytelling has always been a part of my life and I’m grateful I get paid to think about creative concepts; overseeing the entire process. I’m constantly thinking about creative solutions, and how to bring ideas to life. In the workspace, I’m detailed-oriented and I love clear steps and direct feedback.

I fuel my creativity by paying attention to what people are doing, and by paying attention to the world around me. I’m curious by nature and it excites me to learn about people from different walks of life. I love listening to podcasts, it gives me access to the most amazing conversations and knowledge. I’m endlessly inspired during my travel, when I had new experiences, or when I discover new flavor combinations. And yes, I do love food, I used to have a blog where I created city guides (Paris, Berlin, Barcelona, Stockholm) and shared my favorite food spots. Fun fact, apricot juice is my favorite drink!

In real life, I’m funny, respectful, nice, and confident … at least I try.