Art direction.
Project 1: A mood board to illustrate a campaign shoot to showcase springtime beauty looks for Mecca, Australia's biggest beauty retailer in Australia. I decided to plan a remote shoot in Italy. I selected the location and the casting. I was in charge of the logistics as well as the final budget.
Project 2: For the launch of their website, Saka Hair Studio needed beautiful visuals. I organized the photoshoot and I created various mood boards in order to maximize the studio rental and have a lot of content.
