Nikon Australia

Nikon cameras have served as the companion to complement all kinds of creators, and just as an individual’s personal style evolves, so has Nikon. The brand is launching a new campaign designed to showcase creators’ self-expression and demonstrate how Nikon can grow with them on their artistic journey.

I had the pleasure to be one of the 7 curious creators to work with Nikon Australia for the launch of their Nikon Z fc camera. The objective of this campaign was to hero the Nikon Z fc as the simple, functional and stylish camera perfect to help bring to life, and share, your unique perspective of the world. This campaign started in July 2021 and ended in September 2021.

Campaign delivery:
— 3 Instagram in-feed posts and 1 IGTV (Campaign announcement, creative challenge, behind the scenes video).
— 5 x Instagram Stories (Competition launch, product messaging).

This campaign took place during the lockdown.
All the content has been taking inside, a very restrictive situation.