Marcel
Marcel is an award-winning creative agency under the umbrella of Publicis Worldwide. I worked in the social media department, with a team of Social Media Strategists and Art Directors.
Brand in charge: Caprice Des Dieux.
Facebook: 1 216 587 followers - Twitter: 12,6k followers
I defined and followed a digital brand consistency.
Strong visual branding elements.
Different types of social media posts for Facebook.
Different types of social media posts for Twitter.
I created monthly effective social media reports to outline and analyze concrete social media metrics.
Facebook metrics.
I measured and reported a yearly engagement thanks to Social Bakers.
I reported the best practices of the month versus what didn't work.
Twitter metrics.
I reported the best practices of the month versus what didn't work.
For the 60 year anniversary of the brand, I had the pleasure to work in a team to share this event with the public. It was a 360° Campaign, with multiple digital activations for my department.
I consistently delivered the key messages on social media. While the members of my team worked on the TV, event and digital part.
I worked in collaboration with the Art Director to create visual elements that fit the branding.
We switched the traditional logo for this one during the year.
Throughout the year, two big contests have been organized. I managed the execution of this on the Facebook and Twitter of CDD.
The Facebook page of the brand during the contest.
I wrote copy linked to the anniversary contest for Facebook's posts.
I wrote copy linked to the anniversary contest for Twitter's posts.
I have been able to measure the success of the campaign through many diverse datas. For example, we had +165k participants for the valentine's day contest.