Gisou by Negin Mirsalehi, a beauty luxury brand.

My role is to create and produce a wide variety of social concepts/contents, from the concept phase until the end-delivery of assets. But also retouch and edit assets after shooting.

Within the creative team, I'm the social media expert and I'm taking part in the brainstorming sessions for our social media concepts and strategy. I aim to inspire my team with the latest trends, industry knowledge, and my personal vision of the social media industry.

My main tasks

KEY ACHIEVEMENTS

Spot social media trends

Take a trend and turn it into a unique content opportunity: We do our recap of the month in BeReal style.

Pop-up store in London

Finding creative concepts, filming, and editing every day, during the two-week pop-up store in London.

Body oil campaign

Finding social creative concepts, filming, and editing for the body oil launch, the first-ever body care product from Gisou.

Launching the Bee Learning course

Successfully launch a 3-chapter course with +50 assets edited by my two colleagues and me.

Instagram reach

Between 80 to 100k views on average on our Instagram reels (organic)