Kweezine
Kweezine is the 1st culinary discovery platform that offers more than 1000 unique experiences, to discover and book online. Whether it's participating in cooking workshops, wine tasting or meeting locals.
I worked at Kweezine from the beginning when the company was still in a start-up incubator. Nothing had been launched online. While the main website was still under construction, I was in charge of the creation and the editorial positioning of the brand’s blog. I also participated in the brand strategy brainstorming, launching strategy, social media and PR strategy.
I participated in the creation of the brand strategy of Kweezine. This is a full document with brand identity, target, objective, mission and ambition.
I identified the different targets for the brand.
We did a detailed portrait of all our targets to understand them better and communicate with them efficiently profile.
I defined the mission and ambition of the brand.
I defined the brand personality
I defined a visual identity for the brand.
I was in charge of kweezine's blog. Here are the original website sections and their subcategories.
Here is the current website section.
I also selected and wrote articles for the blog
I also conducted interviews. Click on the photo to have an example of my work: an interview and a video I directed and recorded.
I created a PR database to send the press release once we launched.
Pr database
Pr database
Kweezine was a start-up, I participated in most of the marketing brainstorming. I did a lot of market research to find the right positioning for the brand.
Market research: the competitors.
Market research: the competitors.